Just one month ago, we sent our Creative Director Emma Bloor to Los Angeles for the annual Adobe MAX event, a three day Creativity Conference allowing 5,000 creative leaders to take part in hundreds of hands on sessions, labs and workshops, hear from inspirational and iconic speakers and share their passion for creativity.
One of the many workshops that Emma attended was held by Inspire Magazine for their manual creation column, WTFIT.
The idea was simple. Attendees were directed to a box of 15 random objects. Out of this box, they had to pick five items and were then given ten minutes to use their imagination and make a weird and wonderful creation, using every single item.
Within seconds, the creative juices were already flowing and what were once everyday objects such as a spring, clips, polystyrene ball, tin foil and a silver bucket were transformed by Emma into a poisonous, deadly, headphone-wearing spider.
“Stand out from your competitors”
“It was great that Adobe encouraged us to put a creative spin on everyday objects,” said Emma, “They showed us that with some inspiration, imagination and a good idea, anyone can be creative and this is an approach that all businesses can apply to develop an original identity and stand out from their competitors.”
Adobe was so impressed by Emma’s work that her spider, along with the work of many other inspired creatives, was not only featured in their Inspire Magazine.
Driving business results
Creativity has now been proven to drive business results in a new study from Forrester published by Adobe, showing that companies that embrace creativity are 3.5 times more likely to achieve revenue growth of 10% or more than their peers.
To access The Creative Dividend study, with an infographic summarising the findings included, click here.
How does your business harness the power of creativity? Let us know in th e comments below!