As more and more people turn to their smartphone as a fully functional hub of information, entertainment, purchasing and more, Google has launched a new mobile-friendly update, designed to boost the rankings of mobile-friendly pages on mobile search results.
Google took another nosedive into the 21st century on April 21 2015 with the global release of its update, which will only affect search rankings on mobile devices and allow Internet users to find relevant and timely content more easily on their phone, without the need for tapping or zooming.
The risk of losing traffic
Optimising for mobile is no longer a choice, according to industry experts, as those that don’t are set to see a decrease in traffic from Google search and thus lose valuable exposure.
However, Google is helping websites make that step back up the search rankings through their developer tools, including the Mobile Friendly Test. This allows you to check if your site is mobile friendly and see a simulated version of how the site currently appears to smartphone users.
“A significant influence”
Whilst mobile isn’t the sole influencer of your search rankings, it has been reported by Google representatives to have a ‘significant influence’, with criteria determining if a site is mobile friendly including text size, the amount of space between links and whether the content fits across a mobile screen.
Although pages that are not currently optimised will inevitably fall in the search rankings, once you have made the appropriate changes and pass the Mobile Friendly Test, Google will automatically crawl and index your pages, moving them back up the search engine results page accordingly.
Google’s Developer Tools also offers various guides and details about exactly how to make a mobile friendly site, be it with third-party software, a developer or solely by yourself, Google gives the answers to your questions so that you can use the update to grow and take a step forward with technology.
Think your site might need some changes to be mobile friendly? Visit Google’s Developers page for guidance tailored to your needs.
If you want to learn more about the impact of the mobile movement, check out this video.