Branding is YOU. Your company, who you are, your voice, your messages – it is the most crucial part of elevating your company’s presence in order to gain business. Brand strategy is just one of our many services at IceBlue and today we are offering you a sneak peak into some of the expert tips we offer to our clients:
- Optimise your website
Through using keywords relevant to your industry and services in your website’s SEO (search engine optimisation), this will help you climb up the natural search rankings, giving your website more visibility over competitors and increasing your website traffic. Optimising your website is not just about gaining views, it is heavily based upon how it looks for user experience. Statistics have shown that 80% of internet users search the internet through a smartphone, so it is essential that your website is optimised for mobile use so that users can navigate through your site quickly and easily, without having to keep tapping or zooming in or out.
- Achieve consistency in your branding
At IceBlue we often describe how your brand should offer a seamless experience for your audience, meaning that you achieve consistency in the messages, tone of voice and all content you publish throughout your online channels. For example, any member of staff should be able to pick up the social media channels and do a post, but this should always sound like it is coming from the same person. Doing this will help to create brand recognition and reinforce your company’s main messages.
- Know your audience
The audience is at the heart of everything a business does and campaigns should therefore be customer centric to get the message across to the right people in the right way. This is known as targeting and we can target our customers by creating segments, where the audience is split into certain groups depending on demographics, buying behaviour, attitudes, location etc. From there we can gain further insights by creating personas, different types of people we want to target who fall under a particular segment. By carefully researching segments and personas, you can understand your customers more and track their purchase journey.
- Regularly post high quality content
Content is king is a phrase commonly used in the marketing industry but can be applied to anyone. It means that creating content, be it a Facebook post, a blog, updating your website, sending a newsletter and more is how people find you and engage with your brand. We live in age where having just a website isn’t good enough anymore, it’s about creating powerful content for your brand as a platform for your expertise that will be valuable to the reader. Posting images is a great way to get your message out there and it has been found that audiences connect and engage with images more than text.
- Use social media to showcase your work and communicate with your audience
Social media is the 21st century ‘word of mouth’ and enables you to have a conversation with your customers and gain an insight into their purchase attitudes, external interests and more. This can then inform your segmentation and targeting strategy as you will know what content appeals to a certain person.
Are you in need of an innovative and exciting brand strategy that will rocket your company to the forefront of people’s minds? Get in touch with IceBlue’s marketing strategy team!